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Heroes of Might and Magic 3Ads in ChatGPT
ChatGPT shows ads to logged-in adults on the Free and Go plans in 89 countries as of Nov 6, 2026, below answers and labeled as sponsored; Plus, Pro, Business, Enterprise and Edu have no ads, and Free users can turn ads off in exchange for lower limits.
Yes, ChatGPT has ads, but only on the Free and Go plans: "Plus, Pro, Business, Enterprise, and Edu accounts will not have ads" (Ads in ChatGPT). OpenAI started testing ads in the US on Feb 9, 2026 and, as of Nov 6, 2026, runs them in 89 countries. An ad appears below an answer, labeled as sponsored, and OpenAI says ads do not change what ChatGPT answers. To avoid them, Free users can switch them off and accept lower limits, or pay for Plus or a higher plan; Go has no ad-free option.
Quick facts
| Plans with ads | Free and Go, logged-in adults |
| Plans without ads | Plus, Pro, Business, Enterprise, Edu |
| First test | Feb 9, 2026, United States |
| Countries | 89, as of Oct 21, 2026 |
| Where they appear | Below a response, one ad unit, labeled sponsored |
| Never shown | Temporary Chats, health, mental health and politics chats, users under 18 |
| Turn off | Free only: Settings > Ads controls |
| Ad revenue | $1 billion annualized run rate by Aug 31, 2026 |
Which ChatGPT plans have ads?
| Plan | Ads | Ad-free option |
|---|---|---|
| Free | May appear | Yes, with fewer messages and no image generation or deep research |
| Go | May appear | No |
| Plus | None | |
| Pro | None | |
| Business, Enterprise, Edu | None |
Source: Ads in ChatGPT, OpenAI Help Center, read Nov 6, 2026.
When OpenAI announced ads on Jan 16, 2026, it said "Plus, Pro, Business, and Enterprise subscriptions will not include ads" (Our approach to advertising), and that has held through Nov 6, 2026. Ads are shown only to logged-in users identified as adults: not to accounts that say they are under 18 or that OpenAI's age prediction places under 18 (release notes, Feb 9, 2026).
How do ads look in ChatGPT?
An ad appears below ChatGPT's response as a single ad unit, labeled as sponsored and kept separate from the answer (Ads in ChatGPT). OpenAI is also testing a multi-image ad shown while an image is being generated. No ads appear:
- in Temporary Chats;
- next to conversations about health, mental health or politics;
- for political advertisers, whose ads OpenAI does not run;
- for accounts identified as under 18.
OpenAI says "Ads do not influence the answers ChatGPT gives you" (Testing ads in ChatGPT). Advertisers also run a separate format, Sponsored Agents, in a limited alpha (Sponsored Agents in ChatGPT Ads).
How are ads chosen, and what do advertisers see?
Ads are matched to the topic of your conversation, your past chats and your past interactions with ads (Testing ads in ChatGPT). Personalized ads were "not initially available" in the European Economic Area or Switzerland (Ads in ChatGPT).
Advertisers receive only aggregated numbers, such as impressions and clicks; "Advertisers never see your chats or personal details" (release notes, Feb 9, 2026). OpenAI deletes ads data within 30 days (Ads in ChatGPT). For your other data choices, see Privacy and Data Controls.
How to turn off ads in ChatGPT
On the Free plan:
- Open Settings > Ads controls.
- Choose Change plan to go ad-free.
- Select Reduce message limits.
The trade is "fewer messages and no access to some tools like image generation or deep research" (Ads in ChatGPT). To bring ads and the normal limits back, choose Show ads from the limit banner.
On Go there is no ad-free option. The other way to remove ads on any plan is to move to ChatGPT Plus at $20 a month or higher. ChatGPT Go vs Plus weighs that step.
Where does ChatGPT show ads?
| Date | Countries added |
|---|---|
| Feb 9, 2026 | United States (test) |
| Apr 16, 2026 | Australia, New Zealand, Canada |
| Jun 4, 2026 | United Kingdom |
| Aug 11, 2026 | Mexico, Brazil, Japan, South Korea (and the UK launch confirmed) |
| Aug 18, 2026 | 31 European markets, including Germany, France, Spain, Italy and the Netherlands |
| Sep 23, 2026 | Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Taiwan ("more than 60 countries") |
| Oct 21, 2026 | 26 more, including Argentina, Chile, Colombia, Peru, Nigeria, South Africa, Ukraine and Pakistan (89 in all) |
Sources: release notes, Testing ads in ChatGPT, ChatGPT ads across Europe, Aug 18, 2026, Southeast Asia and Taiwan, Sep 23, 2026, 26 new countries, Oct 21, 2026. India is named among earlier Asia Pacific launches in the Sep 23 post, without a date.
The advertiser side
Advertisers buy ChatGPT ads by impressions (CPM) or by valid clicks (CPC), in a relevance-weighted second-price auction, with a suggested starting bid of "$3 to $5 USD per click" (Ads in ChatGPT: the basics). A self-service Ads Manager opened in the European markets on Aug 31, 2026, and in India, the Middle East and North Africa the same day (Expanding access to AI with ChatGPT ads). OpenAI said ChatGPT Ads reached "$1 billion in annualized revenue run rate" in under 200 days, and that "over 100,000 advertisers have run campaigns" by Oct 21, 2026 (26 new countries).
Why ChatGPT has ads
OpenAI announced its ad test in the same Jan 16, 2026 post that took ChatGPT Go worldwide, and framed both as expanding access (Our approach to advertising). Over the following months the Free plan gained unlimited text chats and the Think button (August 2026, release notes). Whether that trade suits you is your call; Is ChatGPT Free sets out what Free includes.
Frequently asked questions
Does ChatGPT have ads? Yes, on the Free and Go plans for logged-in adults in 89 countries as of Nov 6, 2026. Plus, Pro, Business, Enterprise and Edu have no ads.
Does ChatGPT Plus have ads? No. OpenAI says Plus, Pro, Business, Enterprise and Edu accounts will not have ads; the cheapest ad-free paid plan is Plus at $20 a month in the US.
How do I turn off ads in ChatGPT for free? On the Free plan, go to Settings > Ads controls > Change plan to go ad-free > Reduce message limits. You get fewer messages and lose image generation and deep research; Go has no such option.
Do ads change ChatGPT's answers? OpenAI says ads do not influence the answers ChatGPT gives. Ads appear below the response, labeled as sponsored.
Do advertisers see my ChatGPT conversations? No. OpenAI says advertisers get only aggregated data such as impressions and clicks, never your chats or personal details.
Are there ads in ChatGPT in Europe? Yes, since Aug 18, 2026 in 31 European markets, including Germany, France, Spain and Italy, on Free and Go. Personalized ads were not initially offered in the EEA or Switzerland.
Sources
- Ads in ChatGPT, OpenAI Help Center, read Nov 6, 2026
- Ads in ChatGPT: the basics, OpenAI Help Center, read Nov 6, 2026
- Sponsored Agents in ChatGPT Ads, OpenAI Help Center, read Nov 6, 2026
- ChatGPT release notes, OpenAI Help Center, read Nov 6, 2026
- Our approach to advertising and expanding access, OpenAI, Jan 16, 2026
- Testing ads in ChatGPT, OpenAI, updated Aug 11, 2026
- ChatGPT ads expands across Europe, OpenAI, Aug 18, 2026
- Expanding access to AI with ChatGPT ads, OpenAI, Aug 31, 2026
- ChatGPT ads expands to Southeast Asia and Taiwan, OpenAI, Sep 23, 2026
- ChatGPT ads expands to 26 new countries, OpenAI, Oct 21, 2026
- Pricing, OpenAI docs, read Nov 6, 2026
Related
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ChatGPT BusinessChatGPT Business, called ChatGPT Team until Aug 29, 2025, costs $25 per user a month or $20 billed annually for a Standard seat as of Nov 6, 2026, with a $125 or $100 Premium seat, a two-seat minimum and no training on workspace data.
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ChatGPT CreditsChatGPT credits buy more Codex, ChatGPT Work and Office extension use after a plan's included usage runs out; as of Nov 6, 2026 they are charged per million tokens by model, last 12 months, and are separate from the API credits that come with Pro and Business.
- ChatGPT EnterpriseChatGPT Enterprise is OpenAI's plan for large organizations, sold through its sales team with no public price as of Nov 6, 2026, adding SCIM, enterprise key management, data residency, the Compliance API and flexible credit pricing to everything in Business.
- ChatGPT for EducationChatGPT's education offers as of Nov 6, 2026 are ChatGPT Edu for universities (priced by OpenAI's sales team), ChatGPT for Teachers free for verified US K-12 educators through June 2028, Codex for Students credits, and free plans for academic researchers; there is no ongoing student discount on Plus.
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ChatGPT Plans and PricingChatGPT costs nothing on Free, $8 a month on Go, $20 on Plus and $100, $200 or $500 on Pro in the US as of Nov 6, 2026, with Business at $20 to $25 per user a month and Enterprise and Edu priced by OpenAI's sales team.
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ChatGPT Plus vs ProChatGPT Plus is $20 a month and Pro starts at $100 as of Nov 6, 2026; Pro adds GPT-6 Pro reasoning, Dots, Space, no five-hour limit in Work and Codex and API credits, which matter mainly to heavy Codex and Work users.
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ChatGPT ProChatGPT Pro comes in three tiers as of Nov 6, 2026, Pro 100, Pro 200 and Pro 500 at $100, $200 and $500 a month, each with GPT-6 Pro reasoning, Dots, Space, no five-hour limit in Work and Codex, and API credits equal to the price.
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ChatGPT Usage LimitsEvery ChatGPT plan has unlimited everyday text chats as of Nov 6, 2026, but tools have limits: Work and Codex messages per five hours, voice hours per day, agent messages per month, file uploads, storage and context windows, which OpenAI publishes only in part.
See also
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- Temporary ChatTemporary Chat is ChatGPT's incognito mode: the chat stays out of your history, does not create memories and is not used to train OpenAI's models, though OpenAI may keep a copy for up to 30 days for safety.
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Privacy and Data ControlsChatGPT trains on Free, Go, Plus and Pro chats by default unless you turn off Improve the model for everyone in Settings > Data controls; Business, Enterprise and Edu content is not used for training by default, and you can export or delete your data.
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ChatGPT PlusChatGPT Plus costs $20 a month in the US as of Nov 6, 2026 and adds GPT-6 Sol reasoning in Chat, limited GPT-6 Astra in Work and Codex, larger limits, ChatGPT Work on every device and no ads.
- ChatGPT Go vs PlusChatGPT Go costs $8 a month and Plus $20 in the US as of Nov 6, 2026; Go raises Free's limits but keeps the Luna models and ads, while Plus adds GPT-6 Sol reasoning, full ChatGPT Work and Codex, and no ads.
- ChatGPT GoChatGPT Go is OpenAI's low-cost plan, $8 a month in the US as of Nov 6, 2026 (₹399 in India), with more uploads, images, voice and memory than Free but the same Luna models and ads.